Sustainable Brand Strategist

Sam Ruben brings a sustainability focus to the Kreativz’ brand development. He is passionate that today’s brands consider sustainability as a core aspect of their business or organization. He is a graduate of the Presidio Graduate School with a Dual MBA/MPA in Sustainable Management to complement his BA in Political Science/Economics from Vassar College.

Professionally Sam’s background is in nonprofit management with much of that time spent in communications. He has served in roles from strategic re-branding to website redevelopment and everything in between. In addition to this professional experience, during his time at Presidio, Sam worked with the Bay Area Climate Collaborative to develop a marketing plan to encourage fleet managers to buy EVs; helped the City of Berkeley launch its Open Data Portal, including developing focus groups and other community outreach strategies as well as creation of attention-grabbing infographics. He has also developed an operations plan for a sustainable seaweed farm for Olazul which has since spun off a for-profit entity to bring the seaweed to market.