Senior Marketing Strategist
Lisa is a seasoned marketing executive with experience at premier retailers including Banana Republic, GAP, Juicy Couture and SkipHop. She has an extensive background in retail marketing, both within international brands and as an independent consultant.
Throughout her career, Lisa managed traffic-driving advertising, direct mail and events, launched loyalty programs, managed the revamping of websites and the marketing support for the e-commerce efforts of multiple retail companies. She is instrumental in the growth of several brands including Juicy Couture and Peek Kids from 6 to 60 and 16+ stores respectively. Lisa led the marketing efforts for Gap Foundation - focusing on underprivileged youth, women empowerment and volunteerism. Most recently, Lisa consulted for Bixbee, a retail start up with a social mission and helped 10,000 Degrees create their 5 Year Strategic Plan.