Kreativz is a founding member of the brand Khel Now, a platform connecting thousands of soccer fans, players, and professional athletes with India's soccer culture. Through collaboration and creative direction, Kreativz designed the concepts that influenced the brand identity Khel Now has today - including its name, logo and online brand expression.



The development of Khel Now's logo and style guide began with the Kreativz naming process. The Kreativz team traveled to southern Asia to engage in deep discovery sessions with key stakeholders to draw out the pillars of Khel Now's mission and vision. The result was a powerful and authentic brand story. The word khel means "play" in Hindi; combining khel and now captured the anticipation players and the crowd feel at kick-off, and the excitement that ensues. "Play now" is also an inviting message for new users. It communicates the idea "if you want to play now, then join now and get connected to India's soccer culture." Using Hindi and English also made Khel Now approachable to international users.




The style guide established a rubric for Khel Now marketers and communicators to reference as they built Khel Now's presence online. It outlined the brand's primary colors, fonts, rules for using the logo, how to style web pages.

For the Khel Now website and mobile app, Kreativz designed multiple page styles and app interfacing examples to ensure there was consistent implementation of the brand during development. Designs included pages for information, for blog posts, for live media, and for user logins.




While Khel Now's mission has changed in recent years, the brand foundation still remains strong and prolific. The site continues to share India's soccer culture with the world and inspire thousands to join, watch, play, and live well.