The Branson School, with its nearly 100-year tradition of academic leadership in Northern California, faced increasing competition in the private high school sector. Working together with the executive team and admissions staff, Kreativz completely reimagined the Branson School's admissions package to better attract new students and showcase and authentic Branson experience. Kreativz is currently working on a 3-year plan for developing a clear brand strategy and improving all communications.
Kreativz lead brand discovery meetings to define target audiences and better conceptualize Branson's marketing goals. Kreativz used color, selective imagery, movement and fun to create a visual theme throughout the admissions materials. Our work resulted in a family of coordinated admissions pieces infused with a fresh, youthful energy. The theme was set as a template for future materials in order to enhance the Branson School's brand perception.
Kreativz implemented the visual theme first in the Admissions Viewbook which brought the school and its community to life for prospective students and parents.
Arts & Athletics Brochure
Report on Philanthropy
Kreativz carried the new theme to Branson’s annual progress report, the Report on Philanthropy.