The Branson School, with its nearly 100-year tradition of academic leadership in Northern California, faced increasing competition in the private high school sector. Working collaboratively with the Communications and Marketing Director Janet Durkin and the admissions staff, Kreativz completely redesigned the Branson School's admissions package to better attract new students and showcase and authentic Branson experience. Kreativz also worked collaboratively to draft a 3-year plan for develop a clear brand strategy and improving all communications.
Brand Expression
Kreativz led brand discovery meetings to define target audiences and better conceptualize Branson's marketing goals. Kreativz used color, selective imagery, movement and fun to create a visual theme throughout the admissions materials. Our work resulted in a family of coordinated admissions pieces infused with a fresh, youthful energy. The theme was set as a template for future materials in order to enhance the Branson School's brand perception.
Admissions Viewbook
Kreativz implemented the visual theme first in the Admissions Viewbook which brought the school and its community to life for prospective students and parents.
Arts & Athletics Brochure
Report on Philanthropy
Kreativz worked collaboratively with the Communications and Marketing Director Janet Durkin to carry the new theme to Branson’s annual progress report, the Report on Philanthropy.
Postcards
