SEO Optimization Process

Search Engine Optmization or SEO is the process of enhancing a website to be search engine friendly, and to make a website ranked higher in importance against other search results.  Typically, the higher the ranking of a site is on the search engine's search list, the more traffic and visitors it would receive.  SEO-enhanced sites that generates traffic from "organic" search results (which is free) reduces the need for pay per click advertising such as GoogleAds.

The SEO process involves the research of typical keywords that a company/organization's target audience search for when they are searching for products and services.  These keywords are then incorporated within the content as well as the HTML coding of the website.  They are done in a manner that improves the relevance of the site within the algorithmic calculation of the search engines as well as maximizes the efficiency of search engines' indexing of the site.

Example: Keywords Searched - Marin Web Design

An example as shown below demonstrates the benefit of having your website search engine optimized. If your website rank is placed on the first page of Google's search results for your preferred keywords (in this case "Marin Web Design", typically, this would translates to higher web traffic and new user hits to your website.